Rentrak Lands Patent on TV Viewership Information Correction Technology
The Patent and Trademark Office granted Rentrak a patent for detecting and correcting TV viewership levels caused by missing or dropped set-top box viewing information, the company said Tuesday. U.S. Patent No. 8,930,978 “minimizes” the impact of outages that operators…
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experience, Rentrak said. The patent “should give our clients continued confidence in our commitment to the best television measurement from massive and passive databases," Rentrak CEO Bill Livek said in a news release.