Publicis Groupe to Buy Sapient for $3.7 Billion
Publicis Groupe, a French PR firm, will buy digital marketing company Sapient for $3.7 billion, said a Publicis news release Monday. The buy will let Publicis derive 50 percent of revenue from “digital and technology three years ahead of 2018…
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plan,” said Maurice Levy, Publicis CEO. “This transaction provides substantial value to our shareholders, offers an ideal cultural match for our people and provides an opportunity to share a wealth of new capabilities with our clients,” said Sapient CEO Alan Herrick. Publicis plans to create Publicis.Sapient, a website focused on “digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology,” said the release.