Rentrak granted patent for system that measures when set-top is on while the TV is off
Rentrak received a patent for a system that measures when a set-top box is on while the TV it's attached to is off, said Rentrak in a news release Monday (http://bit.ly/1t532CE). “This is an important component of Rentrak's massive and…
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passive ratings service, which will soon measure 60 million” such boxes for live and DVR viewing, said the release. Knowing when the box is on and the TV is off is “crucial” to using STBs to measure viewing, because it often occurs, Rentrak said.