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FTC Settles Allegations of Unverified 'Made in USA' Claims With Ohio Certifier

The Federal Trade Commission announced on July 22 a settlement with an Ohio-based provider of “Made in USA” certification seals of allegations that the company failed to verify that the products it certified are actually U.S.-origin. Made in the USA…

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Brand, LLC charged $250 to $2,000 for a one-year license to use the certification mark, but never independently evaluated product origin and never turned down an application to use the mark, said the FTC. Under the settlement, the company cannot issue Made in USA seals unless it either independently verifies the origin of the products it is certifying, or discloses to the public that the companies self-certify and are not verified. Comments on the settlement are due Aug. 22, according to a concurrent Federal Register notice (here).