KTSF-TV San Francisco launched a mobile TV Nielsen...
KTSF-TV San Francisco launched a mobile TV Nielsen mobile measurement app. The app will help the station inform its research and insights, and drive advertising effectiveness, Nielsen said Monday in a news release (http://bit.ly/1izTTih). The app will allow KTSF “to…
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go beyond how many viewers download an app and time spent to understand granular information important to advertisers such as demographics,” and ad campaigns that were watched, it said. Supplemental mobile viewing will contribute to existing TV audience estimates with mobile viewers, “allowing KTSF to identify additional viewing that it is not currently receiving credit for today,” it said.