By 2024, nearly nine in 10 new cars sold...
By 2024, nearly nine in 10 new cars sold worldwide will have embedded connectivity, “offering huge potential for mobile operators,” said U.K. research firm Analysys Mason in a report Tuesday (http://bit.ly/1jisVGP). In-car connectivity “has come full circle” since Bell introduced…
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the first car phone in 1946, it said. “Vehicle manufacturers are bringing many models to market during 2014 and 2015 with embedded cellular connectivity, giving consumers an early glimpse of what is possible when the automotive and telecom worlds collaborate.” In the next decade, when it’s expected nearly half the cars in use will have embedded connectivity, “consumers will expect their experiences inside the car to be aligned with their experiences outside of the car, meaning that they will want access to all the apps and services they are used to in their modern digital lifestyles,” the report said. “They will also expect their streaming media and infotainment services in their cars to have the same degree of reliability and uptime as they do when they tune in to FM radio. As a consequence, mobile network operators will have to rethink how they build-out their next-generation 4G networks.”