Original digital video advertising will become “as...
Original digital video advertising will become “as important” as television advertising within three to five years, said an Interactive Advertising Bureau survey released Monday (http://bit.ly/1nzHegh). The questionnaire -- conducted by research firm Advertiser Perceptions -- surveyed 297 advertising executives. Almost…
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two-thirds of respondents said they will spend more on digital video advertising in 2014 than they did in 2013. The survey was done April 1 to 16.