U.S. interactive advertising revenue hit $42.8...
U.S. interactive advertising revenue hit $42.8 billion in 2013, an all-time high and 17 percent increase from 2012, said a news release (http://bit.ly/1kNTa9M) from the Interactive Advertising Bureau Thursday. IAB said 2013 was the first time interactive ad revenue exceeded…
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broadcast TV revenue ($40.1 billion). Interactive ad revenue was $12.1 billion in Q4, also a 17 percent increase from 2012, it said. Mobile ad revenue hit $7.1 billion in 2013, a 110 percent increase from 2012, it said. Digital video ads, part of display ads, had $2.8 billion in revenue, a 19 percent increase from 2012, it said.