Downloads of apps for mobile devices jumped 91...
Downloads of apps for mobile devices jumped 91 percent Christmas Day, compared with an average day in the first three weeks of December, according to mobile analytics firm Flurry (http://bit.ly/1cCYjzx). Flurry said 2013 “was the biggest Christmas yet for mobile…
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app downloads,” with downloads up 11 percent over Christmas 2012. The one-day increase goes along with a 25 percent increase in app downloads in December 2013 compared to the same month in 2012. However, the rate of year-to-year growth for the December and Christmas Day spikes has slowed, Flurry said. The slowing growth could signal “market maturation,” said the blog post. “Many consumers in Western Europe and English-speaking countries -- large mobile markets where Christmas is a big holiday -- already have a smartphone and/or a tablet,” Flurry said. “Fewer people are coming online with mobile for the very first time.” Since consumers who are already regular mobile users already have a stable of apps they trust, they are less likely to try a bunch of new ones, and less likely to be in a hurry to download the ones they use, the blog said. Successful developers going forward will be those who focus on retaining users, said Flurry.