FCC Commissioner Mike O'Rielly said Chairman Ajit Pai put him in charge of a review and restructure of the 3.5 GHz shared band plan, with the aim of getting a workable band plan in place before making available nearby spectrum such as 3.6 GHz and 4.2 GHz. O'Rielly said the 3.5 GHz band rules need an overhaul (see 1703070018). The 3.6 GHz and 4.2 GHz spectrum "is a high priority" once the 3.5 GHz band rules are changed, O'Rielly told an International Wireless Industry Consortium meeting Thursday. Asked about the risks of a "land grab" in the 3.5 GHz spectrum by major carriers, O'Rielly said the bigger problem is the dysfunctional licensing regime. "You don't want a land grab, but you also don't want nobody entering," he said.
Inmarsat, which operates as a commercial accounting authority between earth or coast stations and ships engaged in international maritime mobile communications, is backing an FCC proposal to end its role as an accounting authority, though the Coast Guard raised some questions about the commission ending that role. Tuesday was the deadline for comments on a Further NPRM about accounting authority (see 1701030002), with replies due April 13. Inmarsat in comments posted Wednesday in docket 98-96 said any FCC move might require longer than a one-year transition and that the agency needs to eschew any new regulations on commercial entities that still operate as accounting authorities. It said current FCC rules on private accounting authorities about nondiscrimination among customers and reasonability of fees have been enough to ensure accounting authority services have been widely available and competitive. It said the FCC shouldn't make service provider and accounting authorities let users designate an accounting authority on a per-call or per-message basis if their systems can't accommodate such activities. The Coast Guard agreed with the FCC presumption that most maritime mobile satellite users can accommodate such a change but said it's unclear how the communications agency will accommodate those unaware of commission plans. It said the one-year transition suggested by the FCC "may be the absolute minimum of time necessary to properly notify all affected users," and there should be some disclosure of how the regulator plans to convey its plan to such interested parties as those that don't have contractual arrangements with Inmarsat or other private accounting authorities. The Coast Guard said there's little evidence a competitive market exists for accounting services in the maritime sector, raising concerns about possible anticompetitive conduct. It said the FCC should lay out procedures for mariners to file complaints on issues like discriminatory practices and unreasonably high costs.
With marketers increasingly fed up with different audience measurement standards used by different platforms, TV programmers Fox Networks Group, Turner and Viacom are looking to fill that gap and get ahead of the issue with the announced launch Wednesday of their OpenAp consortium, Syracuse University advertising associate professor Beth Egan said. Better audience targeting "doesn't need to be that complicated," Fox and others said, saying adoption of better audience targeting has been stymied by the lack of transparency and consistency in audience buying. They said the OpenAP standard audience targeting platform will open the door to more transparency in audience buying by being a standard for cross-publisher audience targeting and independent measurement. The OpenAP announcement didn't include some details, including who the independent auditor will be. Nielsen in a statement said it backs OpenAP efforts "to create a clearinghouse to audit the audience-based advertising delivery of its members" and to give audited and verified data on ad delivery. "This is an important part of what is needed to create openness and transparency in ad buying and selling," it said, saying its own ratings data will underpin the consortium data. OpenAP should make buying across different media owners easier, removing some friction, Pivotal Research Group analyst Brian Wieser said. He said it's significant that NBCUniversal isn't part of the consortium since it, along with Viacom and Turner, are among the major suppliers in the alternative ad data market. Procter & Gamble Chief Brand Officer Marc Pritchard in an address earlier this year at the Internet Advertising Bureau was critical of digital companies like Facebook and said more third-party auditing of and transparency around its ad data is needed, Egan noted. That may have influenced the timing of the OpenAP announcement, Egan said. In their announcement, Fox and the other programmers said OpenAP will bring "consistently designed audience targets [that] can be activated across any OpenAP member publisher" as well as independent measurement and an open platform backing industry-standard data and measurements.
It's unclear whether other emerging space launch companies will enter the dispute between SpaceX and Lockheed Martin over possible spectrum allocation for commercial space launch operations, at least in the near term, satellite industry experts told us. But the growing volume of space launches expected in coming years will bring increased calls on the FCC to make space launch spectrum available, said Richard Rocket, CEO of commercial space consulting firm NewSpace Global.
Dish Network's IoT plans have bought more time for the company to use its AWS-4 and lower 700 MHz E block spectrum, but whether that ultimately is how the satellite-TV provider uses it remains a big question, company watchers told us. Some are skeptical of an IoT network business plan and see a strong likelihood Dish will end up either partnering with a third party on such a network or selling its spectrum. Dish earlier this week told the FCC it expected to have a NarrowBand (NB) IoT network in operation by March 2020 (see 1703080026). Dish didn't comment. It announced Friday plans to perhaps buy additional spectrum.
Closing the rural broadband gap is going to require looking at more network tools, such as satellite delivery of broadband service, NCTA CEO Michael Powell said in a segment of C-SPAN's The Communicators that's to be televised starting Saturday (and to be available here). Powell said discussion of a national infrastructure plan is overdue, but that broadband -- which has been attracting sizable private investment -- should be looked at differently from needs like crumbling bridges and roads.
Smooth satellite industry spectrum sharing with terrestrial 5G networks remains a far-off goal, judging by comments Wednesday at Satellite 2017. Possible routes to sharing in a relatively virgin area of upper millimeter wave spectrum were discussed. Since satellite and terrestrial interests are developing V-band technology now, and there's little incumbency in the band, "let's come up with realistic parameters and talk about how we can share and not close doors prematurely" through international regulations, said GSMA Senior Spectrum Adviser Veena Rawat.
With its March interim milestone deadline almost up, Dish Network now says it will roll out a 5G-centric NarrowBand (NB) IoT network within 36 months, and detailed unsuccessful attempts at mergers and acquisitions with carriers including Sprint. "We do not believe that it serves the public interest or makes business sense to build out a 4G/LTE network now that would duplicate networks already offered by the wireless incumbents, and subsequently require an almost immediate upgrade in order to be competitive," Dish said in an FCC interim construction notification Tuesday. The company said it has two possible buildout routes for its AWS-4 and lower 700 MHz E block spectrum licenses: an interim milestone deadline of this month with a final milestone in March 2021, or an accelerated final milestone with a March 2020 deadline.
Global efforts at spectrum harmonization alternately came under fire and were held up for applause by speakers Tuesday at Satellite 2017. The 2015 World Radiocommunication Conference raised questions about whether there's a fundamental breakdown of the ability to harmonize, said Dynamic Spectrum Alliance President Kalpak Gude. GSMA Senior Spectrum Adviser Veena Rawat said harmonization "is not dead." She said one constant issue with harmonization is the long period that can come between allocation of spectrum for a service and the actual rollout of those services in that band. She cited 600 MHz harmonization through the ITU in 2009, with countries today still transitioning their broadcasting.
The data capacity pricing wars among satellite operators won't end anytime soon, though the video distribution business could be slightly more insulated than some other services, speakers said Monday at Satellite 2017. Satellite industry experts and insiders also said the industry is ripe for mergers and consolidation.