Nielsen to Provide More Data to Non-Client Broadcasters
The Nielsen Company will begin providing designated market area maps to broadcasters that don’t subscribe to Nielsen’s service “at a reasonable charge” to address broadcaster concerns (see 2208300050) about the ways Nielsen data is required to comply with FCC rules,…
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Nielsen said in an ex parte letter posted Thursday in docket 22-239. “The broadcasters’ assertions are not entirely correct factually,” Nielsen said. “They do, however, raise a valid policy point: if non-clients need our information to comply with FCC rules, they need a way to obtain this information reasonably and quickly.” Nielsen said it has always informed stations of their designated market area assignments -- which are based on Nielsen data -- for free, and it will provide customer service representatives “information to help them distinguish between non-clients solely seeking DMA information and those seeking to become clients.” Nielsen will also continue to offer ratings information to non-clients “at special prices for the limited use of preparing for assignments and transfers of control,” the letter said.