MVPD Subscriber Losses Set to Decline With vMVPD Boost Drying Up, BTIG Says
It seems clear based on data so far that legacy, facilities-based distributors lost close to 950,000 subscribers in Q4, the second worst quarter ever, behind Q3 2018, BTIG Research analyst Rich Greenfield wrote investors Wednesday. He said benefits from virtual…
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MVPDs slowed materially in Q4, leaving around 8 million subscribers at year's end. Minus vMVPD subscriber gains, MVPD subscriber losses exceeded 500,000, he said. Year-over-year subscriber trends that had improved throughout 2018 are going to worsen again in 2019, he said.